KAYAK: BOOKBOARDS

84% of group trips die in the group chat because one friend won’t commit.

Clearly, it’s too easy to leave a text on read. So we helped KAYAK send these flaky friends a message they can’t ignore: a billboard.

Grace Reiter starred in our launch video ^^ directing people to a microsite where they could submit that one friend in their group chat… to put them on blast. On billboards. All around NYC, Chicago, and LA. (Lovingly, of course.)

And they did…

PRESS: AdAge, USA Today, NYPost

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