PROTECT GOOD TASTE
Client: bubly
CW: Kayla Baken // AD: Christina Chen + Chelney Cameron
Kids have bad taste in music and it’s ruining their parents’ Spotify Wrapped.
That is, until bubly compiled one giant playlist of all the songs kids love and linked it to our cans so that parents could seamlessly scan the can, open the playlist and exclude it from their taste profile on Spotify.
the cans
protect your Emo from Elmo
protect your House from Mickey’s Clubhouse
protect your Blues from Bluey
the case
We launched the limited-edition variety case during the busy back-to-school season to keep millennial parents hydrated and their Spotify protected as they re-entered the routine of pick-ups, drop-offs, playdates and carpools - all heavy music listening times.
OOH
social
noise-cancelling headphones
The playlist solves the Wrapped problem, but not the Baby Shark grating on your last nerve problem. So we created noise-cancelling headphones that kids loved and parents appreciated.
