TURNING HATE TO HEAT
Client: Domino’s
CW: Kayla Baken // AD: Elizabeth Phelps, Dahlia Sevy, Chelney Cameron
Music Production: Alex Ruimy
Domino’s receives a lot of hate online.
People are more likely to write negative reviews than positive ones. And while we can’t change this behavior, we can change our response to it. By turning the most unhinged negative comments into something positive - an album of Domino’s Deep Diss Tracks.
Wet Ass Pizza
WRITER | RAPPER
Ruined My Birthday
WRITER
My Body’s Full of Grease and Ham
WRITER
People tend to get particularly hangry while waiting for their order. So we featured the album on our Domino’s tracker to keep them entertained during this critical time period.
A branded pizza truck took to the streets of major cities around the U.S. to feature a menu of original slice creations inspired by negative reviews, and of course, play the album.
