TURNING HATE TO HEAT
Client: Domino’s
CW: Kayla Baken // AD: Elizabeth Phelps, Dahlia Sevy, Chelney Cameron
Music Production: Alex Ruimy
We can’t change customers’ behavior, but we can change our response to it. By cooking the most unhinged negative comments we get online into an album of Domino’s Deep Diss Tracks. Cause if you’re gonna drag us, we may as well be able to bop to it.
Turning hate to heat. Let the Domino’s effect begin.
Domino’s receives a lot of hate online.
Wet Ass Pizza
WRITER | RAPPER
She loaded her “NOT WELL DONE” pie with high water content vegetables. Then complained it was too wet.
Ruined My Birthday
WRITER
We ruined a man’s 26th birthday. But at least this song is a gift.
My Body’s Full of Grease and Ham
WRITER
It wasn’t the first time this dude got heartburn from a meat lovers’ pie. And it certainly wouldn’t be the last.
People tend to get particularly hangry while waiting for their order. So we featured the album on our Domino’s tracker to keep them entertained during this critical time period.
A branded pizza truck took to the streets of major cities around the U.S. to feature a menu of original slice creations inspired by negative reviews, and of course, play the album.
