SAVE CUFFING SZN
Client: Bumble
CW: Kayla Baken // AD: Kailey Reagan + Chelney Cameron
Climate change isn’t just making our winters warmer. It’s shrinking our cuffing seasons.
Dating app fatigue is real. So Bumble partnered with non-profit Protect Our Winters to reinvigorate swiping with a cause people can get cozy for: combating global warming.
We refuse to live in a world where air conditioning dictates who we date. So we matched with Protect Our Winters for cuffing szn to donate 100% of Bumble Premium purchases to their fight against climate change.
Users who made the Bumble Premium purchase received an Open to Cuff badge they could proudly display on their profile and a set of exclusive cuffing szn icebreakers.
We invited Bumble users to winter-themed dating events where they could meet fellow cuffing szn activists in their city.
