SAVE CUFFING SZN
Client: Bumble
CW: Kayla Baken // AD: Kailey Reagan + Chelney Cameron
Climate change isn’t just making our winters warmer. It’s shrinking our cuffing seasons.
Dating app fatigue is real. So Bumble matched with non-profit Protect Our Winters to reinvigorate swiping with a cause people can get cozy for: combating global warming.
‘tis the season
Cuffing szn (Nov-Feb) is the most popular time for swiping on Bumble. So we empowered users to help save it by donating their Bumble Premium purchases made in those months to POW and its fight against climate change.
on the app
Users who made the Bumble Premium purchase received an Open to Cuff badge they could proudly display on their profile and a set of exclusive cuffing szn icebreakers.
Open to Cuff badge
in the wild
We invited Bumble users to winter-themed dating events where they could meet fellow cuffing szn activists in their city.
