IT’S OK TO LOOK
Client: Zillow
CW: Kayla Baken // AD: Dahlia Sevy, Elizabeth Phelps + Chelney Cameron
Zillow is like house porn for millennials who are nowhere near able to afford one.
Imagining yourself doing it Cape Cod-style in the suburbs is perfectly natural. And it’s time to stop pretending that it’s not. So we leaned all the way in and gave the Zillow website a bold new look, designed for fantasy browsing.
Beyond a new look and feel, the website overhaul features new search categories, funny pop-up ads and live cam open houses.
INFLATABLE HOMES!
Spammy pop-up ads feature offers like inflatable homes for those looking to take their fantasy to the next level.
