MENU OPUS
Client: The Cheesecake Factory
CW: Kayla Baken // AD: Elizabeth Phelps, Dahlia Sevy + Chelney Cameron
81% of Americans say they aren’t reading as many books as they’d like.
The Cheesecake Factory menu is 20 pages. In fact, people have joked online that it’s the longest book they’ve read since high school. So we turned it into an actual book that Americans can feel good about finishing.
We didn’t just publish the menu as a book. We wanted to create something people would be excited to read. So we partnered with some of the world’s greatest genre authors and asked each to write a short story inspired by a different section of the menu.
