PERIOD PEACE
CW: Kayla Baken // AD: Chelney Cameron + Christina Chen
Client: Netflix
A woman on her period wants nothing more than to lay on her couch and watch Netflix.
We cannot be bothered by ads interrupting the flow during this time. So to honor Women’s History Month, Netflix partnered with Flo Period Tracker to gift female viewers a week of ad-free viewing, timed to their period. Welcome to Period Peace.
A period craving we don’t talk about enough is that for delicious stories filled with secrets, scandal, passion and power. So we made the most popular period pieces on the platform the center of our campaign.
FLOMODE
The week-long upgrade brings users into FloMode where a library of content has been curated to satiate all types of story cravings one may endure during menstruation.
HER MAJESTY’S COMFORTS
And a package of binging essentials is just one click away, including a Regency-era nightgown so you can feel fancy while you bum out on the couch.
