Venus: JUST IN CASE
Going to concerts is a chance to be in the same place at the same time as our favorite artists. And for hordes of people on social media, that means shaving your entire body beforehand *just in case.*
Naturally, Venus wanted to help.
JUST IN CASE CASE
The brand heard this battle cry and created a limited-edition Just in Case Case, packed with all the essentials needed for that pre-show “everything shower.”
And since many venues require clear bags for entry, the shower-safe case doubles as a concert-ready bag.
GLIDING INTO THE DMs
To show fans Venus has their back, we glided into the DMs of everyone on TikTok who posted the trend from a previous concert to gift them a complimentary case so they can prep for the next one.
Then took to our own socials to announce its arrival to everyone else. Because this beautiful delusion is clearly a shared one.
CW: Kayla Baken // AD: Kayla Baken + Lauren Trujillo